The effect of influencer collaborations on consumer trust: A study of a lifestyle brand in Abuja.
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study:
Influencer collaborations have become an essential strategy for lifestyle brands seeking to build consumer trust and authenticity. In Abuja, lifestyle brands partner with social media influencers to endorse products, share personal experiences, and create engaging content that resonates with target audiences. This study examines the effect of these collaborations on consumer trust by analyzing how influencers’ credibility and relatability impact brand perceptions and purchasing decisions (Oluwole, 2023). The research explores various facets of influencer partnerships, including content authenticity, alignment of values, and consistency in messaging. By fostering a sense of personal connection, influencers can transfer trust to the brand, thereby enhancing consumer confidence and loyalty. The study also addresses potential pitfalls such as over-commercialization and misalignment between influencer persona and brand identity, which may adversely affect consumer trust (Afolabi, 2024). Through detailed analysis of consumer feedback and engagement metrics, the investigation aims to provide insights into optimizing influencer collaborations for enhanced brand credibility.
Statement of the problem:
Lifestyle brands in Abuja face challenges in maintaining high levels of consumer trust amid widespread influencer collaborations. Despite the popularity of influencer marketing, inconsistencies in content authenticity and misaligned partnerships can lead to consumer skepticism, undermining trust. There is a gap in understanding how specific factors in influencer collaborations contribute to building or eroding trust. This study seeks to evaluate these factors and propose solutions to optimize influencer marketing efforts (Oluwole, 2023).
Objectives of the study:
To evaluate the impact of influencer collaborations on consumer trust.
To identify key factors that influence the effectiveness of influencer partnerships.
To propose strategies for enhancing consumer trust through optimized influencer collaborations.
Research questions:
How do influencer collaborations affect consumer trust in lifestyle brands?
What factors contribute to the success of influencer partnerships in building trust?
What strategies can improve the effectiveness of influencer collaborations?
Significance of the study:
This study is significant as it provides critical insights into leveraging influencer collaborations to build and sustain consumer trust. The findings will enable lifestyle brands in Abuja to refine their influencer strategies, ensuring authentic partnerships that resonate with consumers and drive long-term loyalty (Oluwole, 2023; Afolabi, 2024).
Scope and limitations of the study:
This study is limited to examining influencer collaborations for a lifestyle brand in Abuja.
Definitions of terms:
Influencer collaborations: Partnerships between brands and social media personalities to promote products.
Consumer trust: The confidence that consumers have in a brand’s reliability and authenticity.
Lifestyle brand: A brand that markets products aligned with a specific lifestyle or set of values.
Related Project Materials
The effect of road construction on archaeological heritage in Asaba Local Government Area, Delta State
Background of the Study
Rapid infrastructural development, particularly road construction, poses significant challenges to...
IMPACT OF ICT ON OFFICE PROFESSIONALS
ABSTRACT
The introduction of information technology seems to pose some problem to office managers. The introduction of t...
ECONOMIC CRIMES AND NATIONAL SECURITY: CHALLENGES FOR NIGERIA
BACKGROUND
The phenomenon of crime has been in existence since time immemorial. From the time Adam disobeyed God...
The Effectiveness of Nollywood Films in Promoting Unity in Bida South Local Government Area, Niger State
Chapter One: Introduction
An investigation of mobile application usability on digital banking adoption: a case study of Heritage Bank
Background of the Study
Mobile application usability is a critical determinant of digital banking adoption. Heritage Bank h...
The impact of informal education on students’ ability to develop persuasive writing skills in Kontagora Local Government Area, Niger State
Background of the Study
Informal education has increasingly been recognized as a crucial complement to formal educational...
An assessment of community support systems in early childhood education in Maiduguri Metropolitan Local Government Area, Borno State
Background of the Study
Community support systems play a pivotal role in shaping the educational experiences of young lear...
Human-Centered Wireless Sensing Systems for Health and Safety
Abstract
Commodity passive RFID system consisting of the reader and battery-free RFID tags proliferates the internet-of-things applicatio...
EFFECT OF BANDITRY ON FOOD INSECURITY IN ZAMFARA STATE
Background of the Study
Banditry has become a pervasive issue in many regions of Northern Nigeria, especially in Zamfara...
An Investigation into the Effect of Childhood Trauma on Adult Mental Well-Being in Niger State
Background of the Study
Childhood trauma, including physical, emotional, and sexual abuse, as well as neglect and exposure to violence, i...
